Information Technology

Tony Pladies

SUMMARY: DIGITAL, eCOMMERCE and RETAIL TECHNOLOGY STRATEGIC CHANGE LEADER with 20 years’ experience driving technology to deliver exceptional business results. Focus areas: Big Data, eCommerce, Consumer Technology, Mobile, Supply Chain, Store Systems, Agile Continuous Delivery, Enterprise Architecture, Business Architecture, Program Management, Global Outsourcing, Team Building and Vendor Relationships.

Tony is a Vice President at Dell, Inc., responsible for Dell Technologies’ global Commerce Technology (Office of the CTO), supporting $74B USD in annual revenues across all lines of business. Prior to that, Tony lead the digital Platform team including Customer, Product, Catalog, Content, Search, Commerce Transactions, Order Management, Technology Enablement, Salesforce.com and Developer Operations. His mission is to simplify the connection between Customers, Products and Commerce by evolving the global platform with a 700+ member team to speed implementation, reduce integration and empower innovation. Previously, Tony led all things data for Dell as Chief Data Officer and before that he led dell.com for the Consumer Small-business Unit where he delivered BitCoin digital currency and responsive mobile experiences.

Prior to Dell, Tony lead business transformation at Kohl’s Department Stores, the 3rd Largest US department store chain with $18.4B annual revenue. As Vice President of Point of Sale and Customer Experiences, Tony implemented emerging digital technology across 1,146 stores integrating eCommerce. Additionally, Tony innovated Mobile Point of Sale, Buy Online Pickup In-Store, Digital Payment and Digital Displays with integrated RFID. Also at Kohl’s, Tony was Vice President of Enterprise Services supporting Kohl’s 1,800 member IT department. In this capacity, Tony transformed the business of IT including the offices of Strategy, Governance, Enterprise Architecture, Project Management, Quality Management, Vendor Management and Employee Learning/Development. The foundation of Tony’s career originated in demanding supply chains, inbound/outbound logistics, material handing automation (e.g. Automated Storage Retrieval Systems and Conveyors) , warehousing, and manufacturing floor integration.

PROFESSIONAL EXPERIENCE

Dell Technologies, Inc., Round Rock, TX (2014 – Present)

Dell Technologies provides end to end infrastructure solutions for consumers to the large enterprises across the world. The portfolio encompasses different technology industries, including personal computers, servers, and television manufacturing, computer software, and network security, as well as information security services. In 2017, Dell Technologies is listed as the world's largest privately held technology company at $74B USD annual revenues.

Vice President - Commerce Technology (02/2016 - Present)

Leads Dell Technologies global Commerce Technology Architecture cross-enterprise portfolio. The digital platform includes Salesforce.com, Customer, Product, Content, Search, Payment, Cart, Order and Developer Operations for all businesses.

Executive Director - Chief Data Officer, Information Capital Data Services (11/2014 – 02/2016)

Innovates and optimizes data use, sharing and compliance to increase the strategic value of information. Responsible for leading Big Data, Enterprise Business Intelligence, Master Data Management and Data Integration.

Executive Director - Dell.com and Digital (2014)

Responsible for dell.com technology and digital commerce operating in 150 countries / 21 regions, with focus on consumer and small business segments. Co-managed P&L, created business plans and developed digital business systems plans to drive online growth and enable Dell’s strategic transformation through friction-free experiences, relevant personalized assortments, mobile commerce and community/social platforms. Launched industry leading Black experience.

Kohl’s Department Stores, Inc., Menomonee Falls, WI (2002 – 04/2014)

$18.4B - 3rd Largest US department store chain featuring private, exclusive and national brand apparel, footwear, accessories, soft home products and housewares targeted to middle-income customers.

Vice President – Customer Experiences: Omnichannel Store (business transformation)

Responsible for business plan creation and driving technology strategy, aligning business and developing technology vendor partnerships that rapidly implement emerging customer experiences across Kohl’s 1,146 stores. New experiences include Omnichannel/E-Commerce Integration to Store, mobile Point of Sale, Buy Online Pickup In Store, EMV with mobile Payment and Digital Display Pilot with integrated RFID.

● Lead cross-functional business planning, systems architecture and implementation for omni-channel commerce

● Implement mobile cross-channel commerce applications that drive revenue via increased customer productivity

● Leverage Innovation Center of Excellence and key partners such as Google, Facebook, IBM, Oracle and Microsoft

● Integrate distributed points of commerce to real-time supply chain, personalized consumer data, social sentiment, big data, business intelligence and enterprise data warehouse

● Reduce total time to market through business architecture and continuous development methodology

Vice President - Enterprise Services (operate Office of the CIO)

Responsible to strategically lead central practices for Kohl's 800+ member Information Service Department including: Enterprise Architecture, Project Management, Strategy, Governance, Quality Management and Learning/Development.

● Reinvigorated Enterprise Architecture program to strategically align large project portfolio to future state plans.

● Lead lean six-sigma style Project Management Office and Governance process to reduce average delivery time of 156 projects by 25% from idea to implementation.

● Created and lead Strategic Vendor Management Office to source 1,100 global consultants optimizing outsourced labor via just-in-time placement of 2,400 annual requisitions. Reduced category spend 20% through labor arbitrage.

● Created and implemented competitive Strategic Sourcing model to optimize annual technology spend by $32M.

● Lead transformation of Quality Management to implement Service Level Agreement (SLA) Quality-as-a-Service saving $24M over four years and improving quality in one year from 92% defect free to 96% defect free solutions.

● Matured and updated leadership group into a high-performance and high-potential results focused team that transforms Information Technology department to world class business unit.

Director – Kohls.com Website, Multichannel Solutions, Enterprise Logistics Systems

Responsible for the strategic development of Kohl’s online commerce, social computing, cross channel technology and logistics systems. Exceeded corporate and industry expectations through strategic systems planning and tactical execution including:

● Rapid execution of key growth initiatives enabled cross department E-commerce sales plan to exceed targets – revenues increased 48% in 2008 to $356 million, 38% in 2009 to $492 million, and exceeded plan in 2010 at $735 million revenue contributing 137 BPS to overall comparable store sales (BPS: 40%+ 2010 Q4 of total company).

● Planned, architected and managed portfolio of 24 projects in excess of $100M investment to tackle unprecedented customer traffic and fulfillment growth. Utilized innovative cloud technology on website to deliver sub-second page response time and re-architected fulfillment center solution. Implemented key customer-facing features online loyally program, Facebook marketing integration, GoogleMaps integration, Black Friday iPhone Application and Mobile Commerce Site.

● Implemented automated and manual Logistics fulfillment centers with Manhattan Warehouse Management (WMOS) to unprecedented industry outbound shipping performance (380,000 units per day per facility).

● Established “Kohl’s standard” performance expectations all vendor community and contract negotiations across diverse vendor portfolio (i.e. IBM, Oracle, Cisco, EMC) delivering cost reductions in excess of $10.1M.

● Implemented innovative cross-channel in-the-store kiosk application delivering customer “Trip Assurance” experience. Exceeded customer expectations in found size/color metrics at outperformed revenue targets by 10.3%.

PREVIOUS WORK EXPERIENCE

Delphion, Inc., Lisle, IL (2000 – 2002)

Delphion (formerly an IBM company) is a product offering of Thomson Reuters and is one of the world's most popular online destinations for intellectual property and scientific research.

Sr. Architect, Special Projects and Research

Lead market integration, core feature product strategy and drove collaborative implementation process for a $35M venture capital start up. Conceived, designed and developed market differentiators for Intellectual Asset applications. Key Technologies include: Website Integration, Search Engine Optimization, Open interface based on Open Application Group

HK Systems, Inc./Irista, Inc. (1995-2000)

HK Systems is a leading automated material handling equipment manufacturer and Supply Chain System integrator for many of the U.S. fortune 500 companies.

Progressively Responsible Positions including Enterprise Architect and Manager of Alliances

Successfully managed Vendor alliances and partner relationships with cross-functional team driving $24M annual revenue of turnkey solutions. Product management, Enterprise architecture as well as hands on supply chain solution implementations for global clients including: CSX – Automobile logistics; Novartis - pharmaceutical/warehouse management; GATX – 3rd party logistics; Lucent - high technology/distribution; Inkote-Caterpillar/Wells Blue Bunny - material handling automation.

U.S. Army

ROTC – Advanced training in leadership, management and Military Sciences.

Reserves – Platoon Leader, Non-Commissioned Officer, Enlisted; Awarded 86th ARCOM Soldier of the Year.

EDUCATION & PROFESSIONAL CERTIFICATION

Milwaukee School of Engineering: B.S., Computer Engineering

Marquette University: ROTC

IT Infrastructure Library: ITIL - Foundations Certification

PERSONAL AND HUMANITARIAN EXPERIENCE

Extensive humanitarian work in Cambodia, Southeast Asia and India, including successful launch and ongoing operation of a 501c3 non-governmental aid organization focused on education and community welfare development. Arrange ongoing support for nearly 50 orphans; providing food, shelter, healthcare, placement in a family, and educational assistance.

Private pilot with Instrument Flight Rules and Multiengine Ratings (general aviation).